TAY WILCOXSON

swimissue · talent

TAY WILCOXSON

@bohobarbie__Verify contact

@BigBrotherAU Winner 2023 @thechallenge MTV Ari & Tay ‘The Boho Sisters’

Based
Followers
66K
Tier
Mid-tier (50K–100K)
Posts
322

Categories

FashionLifestyleTravelSwim

1.7%

Engagement

3.0K

Avg views / reel

36.90%

Engagement / view

1.1K

Engagements / post

Projected campaign impact

2 posts · per influencer

3.0K

Per-post impressions

1.1K

Per-post engagements

6.1K

Campaign impressions

2.2K

Campaign engagements

Content mix

Reels 17%Photos 83%

Estimated from recent output

Followers · last 12 months

Estimated from current followers and projected growth — re-scrape over time to replace estimates with real datapoints

Performance snapshot

Updated May 19-0.69pp vs Mid-tier benchmark

66K

Followers

322

Posts

1.7%

Engagement

3.0K

Avg views / reel

1.0K

Avg likes

100

Avg comments

10.2 : 1

Likes : Comments

4.6%

Views / follower

1.1K

Engagements / post

0.152%

Comment rate

3.0K

Top video views

24K

Est. monthly reach

36.90%

Engagement / view

1.00×

Top reel lift

14%

Watch-through est.

-13.4pp

Retention vs tier

The engagement rate is 1.71%. Average views per post are 3038, with video content (reels) performing at a similar level. The content indicates a potential for conversion-focused campaigns due to affiliate codes in captions.

Top performing videos · 1

Tap to play.

Top #1

3.0K

Views

418

Likes

64

Comments

Top performing posts · 1

Ranked by views

Recent posts · 12

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